mLearn 2005  4th World conference on mLearning 
Conference theme:   Mobile technology: The future of learning in your hands

mLearn2005

Call for sponsorships

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The mLearn 2005 international mobile learning conference will take place from 25 to 28 October 2005 in Cape Town, South Africa. Pre-conference Workshops will take place on 25 October 2005. This fourth annual conference on mLearning (mobile learning) is the key research and networking event for researchers, strategists, educators, technologists and practitioners from all over the world. mLearn attracts a large number of participants from more than 60 countries representing all continents, and is therefore the world's largest international conference on mLearning and emerging ambient technologies.

CONFERENCE THEME: Mobile technology - The future of learning in your hands

The conference will fulfil the need for stimulating critical debate on and research into theories, approaches, principles and applications of mLearning. It will provide an opportunity for professionals and practitioners to share their knowledge, experience and research in the various areas where mLearning is applied. The conference will also serve as an incubator to promote mLearning in Africa.

• To promote the development of mLearning, globally, but especially in developing countries.

• To stimulate critical debate on and research into theories, approaches, principles and applications of mLearning.

• To share local and international developments, experiences and lessons learned.

• To promote networking and business opportunity development.

• To encourage the study and implementation of mobile applications in teaching and learning.

• To stimulate and assist personal professional development and the development of new skills for educators.

• To provide a forum for education and knowledge transfer.

• To facilitate dialogue, sharing and networking between diverse cultures with regard to the optimum use of emerging technologies.

• From pilot projects to mainstream implementation: strategies for the large-scale deployment of mLearning.

• Mobile technology to support open and distance learning (ODL).

• mLearning and mobile technology applications in teaching and learning.

• Mobile technology for student and learning support.

• Mobile technology for educator and teaching support.

• Assessment techniques and practices in mLearning.

• Design and development of learning material for mLearning.

• Informal and lifelong learning with the aid of mobile technology.

• Challenges for mLearning in developing countries.

• Building and implementing mLearning Strategies in Educational Institutions, Companies and Public Sector Organisations.

• Effective and efficient management of mLearning processes.

• mLearning management systems (mLMSs).

• Creating interactive and collaborative mLearning environments.

• Future trends in mLearning technology, including the impact of emerging technologies.

• Emerging hardware and software for mLearning.

• Mass individualisation.

• Improving the quality of mLearning through evaluation; including mobile assessment and certification.

• mLearning as a tool for social change.

• Ambient intelligence and ambient learning.

• Innovation in learning theory and pedagogy.

• Learning objects and metadata for mLearning.

• Keynote Speakers

• Pre-Conference Workshops

• Plenary Sessions

• Parallel Paper Presentations

• Roundtables and Debates

• Special Focus Sessions

• Poster sessions

• Practical Events including Technology and Product/Service demonstrations

• Exhibition area, where the latest trends and a series of vendor presentations will be demonstrated

This event brings together some of the leading researchers and practitioners in the field of mLearning. It also appeals to a wide range of audiences who are interested in enhancing learning with designing content and developing systems for mobile devices and wireless networks.

• Higher education institutions

• Training providers

• Educators and researchers from all sectors

• Independent research organisations

• Community and voluntary organisations

• Content developers

• Learning and skills councils

• Education authorities

• Mobile device manufacturers and service providers

• Hardware and software developers

• Government departments

• Telecom operators

• Publishers

• and all others with an interest in mobile and ambient learning.

Business sponsorship is a major source of funding for many events, and more and more companies have, in the past, discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any event should serve the interest of four constituent groups:

It should -

• serve the business interest of the sponsoring company

• serve the best interests of the event and its participants

• have a positive impact upon the sponsor’s direct consumers

• benefit the consumer who uses the products or services.

Sponsorship goals may include:

• Maximising brand awareness

• Increasing brand loyalty

• Introducing a new brand to the market

• Establishing new contacts with decision makers in the public and private sectors

• Introducing new products or services

PRINT, RADIO and TELEVISION MEDIA. Information will be released to the press and specialised technology magazines.

INVESTMENT REQUIRED

PLATINUM SPONSORSHIP - R100 000 (Maximum of ONE PLATINUM sponsor)

This includes the following:

• Venue branding

• Promotional opportunities to build brand awareness through banners, letterheads, programmes, invitations and menus

• Sole podium branding in the plenary sessions

• Prime branding space on the mLearn 2005 Website (www.mLearn.org.za)

• Press release of all events associated with the conference will include the phrase: ‘Sponsored by “platinum” sponsor’

• An opportunity for two company speakers to present in the technical or vendor tracks

• An opportunity for one company speaker to present in the plenary session

• Two complimentary delegate tickets for all three days of the conference (including conference dinner tickets) - these could be used for your select clients

• Double the exhibition space in a prime position for the duration of the conference - the exhibition will be housed in the area where registration will take place and coffee breaks will be held daily

• Logo placement on the name badges

• Logo placement on the front cover of the proceedings (to be supplied by sponsor)

• Seat drops at the daily plenary sessions of the conference (to be supplied by sponsor)

• Access to the database of all consenting delegates.

GOLD SPONSORSHIP - R50 000 (Maximum of TWO GOLD sponsors)

This includes the following:

• Venue branding

• Promotional opportunities to build brand awareness through banners, letterheads, programmes, invitations and menus

• Branding space on the mLearn 2005 Website (www.mLearn.org.za)

• Press coverage of all events associated with the conference will include the phrase: ‘Sponsored by “gold” sponsor’

• One complimentary delegate ticket for all three days of the conference (including conference dinner tickets) - this could be used for your select clients

• A standard exhibition space for the duration of the conference; the exhibition will be housed in the area where registration will take place and coffee breaks will be held daily

• Presentation slot in one of the technical or vendor tracks

• Logo placement on the back cover of the proceedings (to be supplied by sponsor)

• Seat drops at the daily plenary sessions of the conference (to be supplied by sponsor)

• Access to the database of all consenting delegates.

• Branding space on the mLearn 2005 Website (www.mLearn.org.za)

• One free delegate place for all three days of the conference (including gala dinner tickets)

• A standard exhibition stand, as well as one free exhibitor entrance for the duration of the conference - the exhibition area where lunch and coffee will be served daily

• Presentation slot in one of the technical or vendor tracks

• Seat drops at the daily plenary sessions of the conference (to be supplied by sponsor)

• Access to the database of all consenting delegates.

• A standard exhibition stand, as well as one free exhibitor entrance for the duration of the conference - the exhibition area where lunch and coffee will be served daily

• Branding space on the mLearn 2005 Website.

Ad hoc sponsorship is available for certain items, for example, wine at gala dinner, speaker gifts, and so forth. Please enquire for further details.

OTHER SPONSORSHIPS

Other Sponsorship Packages may be discussed and adapted to suit your particular needs. It could be in the form of a workshop on a relevant topic, a sponsored international guest speaker, etc.

As with any sponsorship opportunity, as soon as you commit yourself to be a sponsor, your name will be associated with the Conference and exposure will commence. The conference marketing is well under way, with the Website up and running.

• All sponsorships: Platinum, Gold, Silver and Bronze sponsorships require a 25 % payment by 31 January 2005; and

• 25 % by 31 March 2005

• and the balance by 1 September 2005.

Prof Herman van der Merwe (Chair)
Dr Tom Brown
Dr Johan Freysen
Prof André le Roux
Ms Annette Sadie
Ms Leah Gouws

The mLearn 2005 executive committee comprises of the above steering committee and the three international experts:

Dr Jill Attewell (UK)
Mr Giorgio da Bormida (Italy)
Prof Mike Sharples (UK)

If you have any further questions, please contact the Conference Secretariat at:

Postnet Suite 112
Private Bag X855
Pretoria
0002
South Africa

Tel: +27 12 318-5042
Fax: +27 12 318-5108
E-mail: info@mLearn.org.za

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